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The capital witnessed the essence of the tribal culture of North East India through the unveiling of Adi – Kriti an exclusive collection of Jewelery presented by Jetha Bhai Zaveri in Delhi and North India. Some of the guests who were Spotted at the party were Designer Rahul Jain, Nupur Kundu, Designer Reynu Taandon,Jewelery Designer Alpana Gujral, Abdul Halder, Photographer Rahul Dutt,Tarrot Reader Punam Sethi with Sanjay Sethi ,Hemant Sagar, Vandana Vadhera ,Rahul Taandon, Designer Sandeep and Gaurav and Vishal Chawla Some of the the models who participated were Krishna , Amanpreet wahi, Montu and Aaanchal. ‘Adi-Kriti’ is a brand new introduction in the jewellery world and one that is unique in concept, content and presentation. An exclusive line of gold jewellery that is inspired by the tribal jewellery of India.was show cased. The essence of an age-old culture, captured in gold. The spirit and soul of a deep-rooted society, manifested in designer ornaments. The aura and enigma of the tribal, recreated in never-before collection. Jewellery that is beyond the wildest imagination. The launch range presented gold jewellery inspired by the tribal culture of North-east India. A region of eight different states, each with an intrinsic character of its own. Translating into jewellery that is awesome, like the wild life of Assam. Enigmatic, like the clouded hills and dales of Meghalaya. Exotic like the flora and fauna of Arunachal Pradesh. Deadly, like the beautiful land and people of Nagaland. Classic, like the Ras dance of Manipur. Wonderful like orchids of Mizoram. Tantalizing like the Hozagiri tribal dance of Tripura. Mystique like the Mahayana cult of. Sikkim.Together, a unique range of gold jewellery-like never-before was showcased. The India office of World Gold Council recognized the project as absolutely unique in the world and gave it all the support needed for a brand to be launched and, thereafter, presented in Delhi and north India by Jetha Bhai Zaveri. And this launch comes after a lot of ground-work. Basic study and survey, in-depth research and analysis, recce and fact-finding, design and development…the works. Resulting in the ‘Adi-Kriti’ brand of gold jewellery. A visual treat for connoisseurs of art and craft. Designer jewellery for the bold and beautiful. A never-before collection for the fashion conscious. We recognized the project as a unique marketing concept that is absolutely never before in the jewellery world and decided to support it”, said Keyur Shah, Associate Director, World Gold Council, India, “and we are happy the way it has shaped up and are now looking forward to present this exclusive brand 22k gold jewellery in other major cities in the country and elsewhere in the world”. On the occasion Mr. Vimal Bhai of Jetha Bhai Zaveri said “ Over the years we have been providing trend setting cutting edge design jewelery,presenting Adi – Kriti gives us immense pleasure ,it’s sure to exceed your expectations”. |
